Residential car Essay

In this assignment we leave alone debate residential boot as a musical arrangement of cathexis provision in the Ireland. We will also discuss how the intervention whitethorn be of hold back to clients and the different theoretical approaches used. We will list the pros and cons of residential deal and discuss the differences between the Private, Public and Voluntary celestial spheres. Although it is generally in the best saki of the peasant for him or her to be brought up by their take family, it is not unendingly realizable as a childs upbeat and safety is paramount to their wellbeing. Residential concern is described as portion out for children who kitty no longer be tendingd for by their family in their own home. This whitethorn also happen in the case of a child who has been abandoned or orphaned. Where p arnts argon unable to cope due to unwellness or other problems they whitethorn agree to their children being taken into the care of the Health Service Execut ive (HSE.ie). Residential care refers to care that laughingstock be proposed in a home (for children in the care of the HSE) staffed by Care Staff. The home or centre is referred to as a childrens residential centre. Residential care may be provided in a HSE go on childrens residential centres. Care may also be provided by voluntary organizations on a not for profit foot. In recent years, organizations also provide residential care for two-year-old hoi polloi on a for profit basis.Under the Child Care diddle 1991 residential centres shit to be registered and inspected by health boards. Centres managed directly by the HSE are inspected by the societal Services Inspectorate (SSI) and those centres in the voluntary arena and contracted to the HSE are inspected by nominated allow psycheal. The recent development of the private sector provision of residential centres follows the similar registration and inspection requirements of the voluntary sector. (Lecture notes) The pur pose of residential care is to provide a safe, nurturing environment for individual children and unseasoned people who cannot live at home or in an alternative family environment. It aims to meet in a planned way the physical, educational, emotional, spiritual, health and social need of distributively child. This may hold relieve oneselfing with a young persons Social Worker and other professionals to groom a young person for a successful return home, working with a young persons Social Worker and other professionals to prepare a young person for a successful transition to an agreed placement of choice, working with a young persons Social Worker and other professionals to prepare a young person for asuccessful transition to free / confineed living (Institute of Child Protection Studies) There are legion(predicate) different ways in which residential care can support a child in care.Keyworking is the provision of individualised care for each young person through a named mem ber of the centres staff team. While a key proletarian is not solely responsible for the care of the young person it is their responsibility to co-ordinate and ensure that the team revolve around is on progressing the young persons care plan and the young persons life in the centre. It is also crucial that the eudaemonia and best interests of resident young people are of paramount friendliness in all aspects of the care provided and that the young people in care are provided with an opportunity to feel safe, insure and protected from harm in an environment where they can be sure their autochthonic needs will be met. Childcare act 1991 offers many approaches to meeting the needs of children and their families. Examples of these approaches accept emergency care, assessment, short and long term care, respite care also to provide families in difficulty (Child Care Regulations 1996). There are some(prenominal) different theoretical approaches used in residential care. A alterative intervention is an intentional interaction(s) or event(s) which is expected to contribute to a positive(p) outcome for a child or young person, which is selected on the basis of his/her identied needs, and which is underpinned by an informed understanding of the potential impact and prise of the interaction/event involved (Best Practice Guidelines) Attachment theory is an passing important example.Where children who are placed in the child welfare system have not experienced a secure unspiritual with their primary carers it is essential that social care practitioners aim to form this quality of birth with them which is what is meant by the provision of a second chance secure base. A secure base is a relationship within which a child or youth feels safe, nourished both physically and emotionally, where s/he is comforted when distressed, reassured when frightened. Aristotle argued that happiness for humans is not possible in the absence of reciprocal, affective relationships or friendships (Sherman 1991). Such relationships for children are altogether possible in the context of satisfactory attachments which provide for them a secure base from which to explore their environment (Bowlby 1988). Attachment theory emphasises that continuity and splendid responses to youth in care are key features of the environment of care-giving (Rutter& O Connor 1999). Due to persistent relationship problems and patterns, care staff offering a trade good relationship may not be enough.There may be a need to actively identify abusive relating and pass on and model alternatives. Important principles are modelling rewards rather than punishments and natural consequences and consistently applied limits (Morton et al., 1999, p. 57). Social learning theory together with trauma and non-violence theory can form the basis of models which see the safe and sound environment as a therapeutic agent (Abramovitz & Bloom, 2003). A social care worker needs to have a variety of skills a nd qualities when working in a residential home with vulnerable clients. The care worker needs to be open minded and non-judgemental, a good listener, patient, be able to work as dispel of a team, be understanding and must be flexible and be able to work under pressure or adapt to any changes quickly. Like every situation or care setting there are always pros and cons. The pros of residential care include Residential Care is seen as a secure environment.Children get to get to relationships with othersRegulated by HSE to ensure the best possible care and function are given Activities are arrangedThe childs needs are met and there is consistent care givenThe Cons of a residential care setting include The child may feel neglected or unwanted and see themselves as being institutionalised. Often required to do things at set timesMay not always have a choice who they share rooms with and may not be compatible Limited living space and private spaceA good care provider may not be good at property management and of importtenance and vice versa (housingoptions.org.uk)Residential homes are operational under the three sectors which are public, private and voluntary. The public sector is defined as the whole of the activities, organisations, institutions or services, for which the state or its representatives can be regarded as the employer, and whereby the organisation, the goals and the operation thereof are determined by public authorities and underpinned by public living.( www.eurofound.europa.eu) The Private Sector is the part of the economy that is not fully state controlledand is shape by individuals or groups of people. In the case of residential homes an example of a private run care home is Daffodil Care services. Although this is a private run service it is still monitored by the Health Service Executive. The final sector is the voluntary sector, which has pioneered the provision of services, with the state becoming involved in a supportive role at a later stage. In many instances voluntary organisations supplement the basic services provided by the state. Depending on the type of activity engaged in, there are different sources of funding for voluntary organisations. These include the European Social Fund and Lottery Funding. The main sources of recurrent funds for the majority of voluntary organisations providing welfare services are health boards. Section 65 of the Health Act, 1953 provides that health authorities may support organisations providing services similar to those of the health authority. (Curry 2003)ConclusionIn finish to this assignment we have discussed Residential Care as a whole and shows how theoretical approaches are used and also gives us a assoil understanding of the three different sectors. Residential care will always be needed in society to ensure the care for children who may not have any other options or resources available.Reference be givenCurry, J (2003). Irish Social Services, 4th ed. Dublin Britis h libraryBest practice guidelines(2009)best practice guidelines for the use and implementation of therapeutic interventions for children and young people in out of home care online availablehttp//www.caab.ie/Publications/PDFsPublications/Guidance-Documents/CAAB-Best-Prac-Guide-hteraputice-Inter.aspx6th celestial latitude 2011.Evergreenconsultantsinhumanbehaviouronlinehttp//attachmenttherapy.com/adult.htm6th December 2011.

Housewife in India and Pakistan Essay

In India different approaches to domestic responsibilities ar found in the various ethnic groups. In a Hindu family, the head of the family is the Griha Swami (Lord of the House) and his wife is the Griha Swamini(Lady of the House). The Sanskrit words Grihast and Grihasta perhaps come closest to describing the spotless gamut of activities and roles undertaken by the householder or housewife. Grih is the Sanskrit root for house or family line Grihasta and Grihast are derivatives of this root, as is Grihastya.The couple lives in the state called Grihastashram or family arranging and together they nurture the family and help its members (both young and old) through the travails of life. The adult female who increments the family manoeuver (bears children) and protects those children is described as the Grihalakshmi (the wealth of the house) and Grihashoba (the glory of the house). The elders of the family are known as Grihshreshta. The husband or wife may engage in non-finite oth er activities which may be social, religious, political or economic in nature for the ultimate welfare of the family and society.However, their unified status as join householders is the nucleus from inside which they operate in society. The status of a woman as a housewife anchors them in society and provides meaning to their activities within the social, religious, political and economic framework of their world.However, as India undergoes modernisation, many women are in employment, particularly in the larger cities such as Mumbai or Delhi, where almost women will work. In Muslim families, use of the term housewife (or its equivalent) is uncommon, regular though housewives are very common and stay-at-home husbands are highly rare. Muslim society sets different expectations for the husband and wife, but respects their individuality.

Kitchen Layout

After gaining enough picture and capital from my previous restaurant employment, I have decided to branch my own restaurant offering Authentic Italian dishes.Stated to a lower place are the highlights of my idyllic Italian restaurant.My restaurant shall have six huge tables complete with canonical table amenities such as pepper, table salt and a variety of well-picked sauces. Tables will be wide due to the prominence of Italian food and culture for entertaining families or large groups. an other(a)(prenominal) four small tables however will be added for small companies or pairs. In compliment to this, the interior shall be well-ventilated and equally lighted for uttermost space utilization.For my restaurants menu, I shall oblige the menu of the Via Carducci because they induce special importance to pasta dishes, which are the marker s of Italian food. Their menu, including wine choices are offered at very affordable yet sane prices, but non sacrificing the quality and t he over-all effect of the products. Their specific culinary art is the inelegant Southern Italian which originated from the owners home town, Calabria. Their type of cuisine specializes in organic and fresh ingredients perfect for medium to heavy diets.My Kitchen shall adapt the open G-shaped layout. This consists of four walls, two pair of walls opposite each other the, the sink, the refrigerator and the cooktop are set(p) at one of the pairs such that creating an complex quantity extend triangle with the three as points. This layout enhances the use of the three basic elements of the kitchen mentioned above. It likewise gives ample space for other cooking equipments to be located at the other pair of walls.The cleverness of the layout allows for even-trafficking in the work triangle. The give tongue to layout alike makes room for one or two additional cooks for to a greater extent efficient service. The kitchen shall be open for the customers to view the brilliance of the co ok(s). To add, a large over head mirror shall be ingeniously placed also for maximized viewing.I have only three specific kitchen equipments to mention (1) the terra firma CuisinesLillo pasta machine able to produce different kinds of pasta from any type of flour, with or without the use of eggs. The product comes with four long-lived pasta attachments for Spaghetti, Tagliatelle, Penne, and Macaroni. The item is paragon for fast-paced kitchens with just enough operative space. The lillo pasta machine is also recommended for Italian kitchens serving quality pasta. (2) The Silex line of work of Knives.Qualities include purity of metal achieved through the secondary melting care for it underwent, unique hardness provided by the strength of the material used, the fineness and preciseness comparable to a surgical scalpel, special resistance to corrosion, easy to signal blades effrontery by the hardness and purity, and the extraordinary length of time it carcass sharp. Its handle is designed for comfort in working for long periods of time. It also has a polymer-based handle which is anti-bacterial.This line of cutlery provides proficiency in the work place due to its efficiency, durability and cleanliness in the workplace. This is precedent for busy restaurant kitchens which specialize in salads and fresh sauces. The next item (3) would be the introduction Cuisines Large oval cast-iron grill. This product is ideal for indoor-grilling. The heavy ridged cast iron surface preserves instigate which equally and quickly grills. The item is suggested for class gourmet meals.Other kitchen equipments which were not mentioned will also be hand-picked with care. Costs shall also be given much attention.The above mentioned factors and elements were cautiously selected taking into consideration the availability, efficiency, monetary cost, and over-all quality. This, for me, is the ideal kitchen layout together with the visualization of the ideal Italian restaurant.Re ferencesAtlanta Home improvement, Kitchen Layouts, princely 8 2007From http//www.homeimprovementmag.com/Articles/2004/04Dec_k&b_layouts.html

Alternative communication system during disaster Essay

PSTN or the public switched reverberate net profit is the prime network responsible for transmitting and receiving voice, fax and data. All regimen and private offices, police stations, fire stations, hospitals and majority of homes and business places be serviced by the PSTN line. . Amateur Radio operation does not use ground establish infrastructure. More all over these have limited power needs which can comfortably be met by batteries and generations. Therefore, it has been experienced that Amateur Radio has worked successfully when no other intercourse worked. A receiving set quiver is an electromagnetic wave propagated by an antenna. The floods in 2004 in Assam and Bihar submerged recall ex varietys and damaged telephone exchanges thereby disrupting roads and railways communicating. This is the reason why the district headquarters got exclusively out off from the state headquarters and neighbouring districts.A major inborn disaster or emergency situation like human beingsquake, cyclone, flood, etc., leaves the public pumped up(p) and wireless mobile telephone infrastructure damaged and non-functional. This is a transmission system towers or disrupted power supply to operate telephone exchanges and cellular transmission towers also affect the radio receiver converse network of police and civil authorities. Satellite based communication systems refer to communication systems designed for users on the earth but have some equipment in shoes called a satellite. Various jobs such as taking weather pictures or finding accurate positions are amongst the antithetic job performed by different satellites. These are sometimes refered to as COSMATs and are essentially radio relay stations in space. Geo-stationary orbit satellites are stationed above the earth at a position around 36000 kms above the equator.The images of weather forecasts and cyclone observations that we bet on our television are made with the help of images from weather satellites. A major disaster (flood, earthquake, etc.) or emergency situation affects telephone exchanges and communication networks thereby disconnecting the affected areas from other parts of the world. In such situations, the urgent needs of disaster affected population are not communicated to political science authorities, voluntary establishments and other unaffected people. This result in severe departure of human lives, livestock, property etc. This situation calls for reliable alternate communication links, to ensure that the amend resources are provided to the right people at the right time. Asynchronous Orbit Satellites These satellites are positioned in the lowerorbits around the earth. These continuously change their position with respect to the earth.The different kinds of asynchronous orbit satellites are a) acquirement satellites These orbit in altitudes of 4800 to 9700 kms. These send their research data to earth via radio telemetry signals. b) Observation Satellites These are used for tasks like search and rescue satellites, photography. These feat as relay stations to rebroadcast emergency radio-beacon signals from a downed aircraft or ship in trouble. These orbit at altitudes from 480 to 970 kms. c) Global Positioning establishment Satellites Orbiting at altitudes of 9600 to 19200 kms, these are used to determine in terms of line of latitude ad longitude to determine the exact geographic location. The two prime communication networks of government of India are NIC and BSNL. Following are the functions of them NIC or the National study Centre, an organization of the Government of India is a premier science and technology organization of the Government of India is a premier science and technology organization in the field of informatics services and selective information technology applications.To facilitate information and communication applications in government departments at central, state and districts, it has established a nationwide ICT network i.e. NICNET. The Government has designated NICNET as the Government Network. It has gateway modes in Central Government Departments, 35 state and union territories secretariats and 602 district put one over orates of India for IT services. BSNL The Department of Telephone Operations, Government of India was incorporated on 1st October, 2000 and was named Bharat Sanchar Nigam Limited. BSNL is immediately the largest public sector undertaking in India with a network of over 45 million lines, covering 5000 towns with over 35 million telephone connections, it has become the countrys leading telecommunication company working out of telecom network, improvement of the quality of telecom in rural areas are some of its major responsibilities.

Study Guide for Maternity Nursing

take away Guide for Exam 1 * What are the risk factors for uterine atonia? Loss of uterine t adeptOverdistention of the uterus (multiple gestation, polyhydramnios, macrosomia, fibroid tumors, distention with clots), vesica distention, grand multiparity, uterine trauma (forceps vacuum, c-section, cervical biopsy), bottle feeding, length of labor (precipitous or prolonged), Hx of PPH, medications (anesthesia, young tocolysis, magnesium sulfate, induction greater than 15 hours), abruptio placenta, placenta previa, infection, inversion of uterus, placenta accrete increta percreta * Upon tactual exploration you find that your clients uterus is above the belly button and displaced to the right, what is your nurse intervention? sk patient last time they voided. check for distention of the bladder (superpubic distention), encourage voiding. teaching patient to try and void q2h. Methods to erect micturition hand under warm water, squirt bottle, sitz bath, analgesic, warm shower. * How would you expect a pp clients labs to change/ 1. WBC Increase 2. H&H Decrease 3. Platelets Stay Same * Bright red bleeding of lochia rubra one week or more into the pp period would suggest what? Late postpartum hemorrhage What teaching do you give after administering a epidemic roseola vaccine? Patient should not get with child(predicate) for one month following the vaccine * You assess a pp client 20 proceedings after birth and discover that she has saturated her pad. Her fundus is slightly above the umbilicus but centered (not off to the side this time) and boggy. What will be your succeeding(prenominal) action? Early postpartum hemorrhage. Massage uterus firmly and unceasingly until uterus becomes firm. Call for help (to notify physician).Position flat with feet elevated rough 30 degrees. Vital signs, I&O. Medicine to contract uterus may be needed, IV, O2 10L through mask, Cath, prep for D&C, bimanual massage * How do you relief a Post C-section client of gas constanc y? What are gas tenor post-surgical described as? Gas pains are described as pain in the stomach. stomach distended and hard. For tx promote ambulation for pain (medication will not effective) and offer warm beverages to promote peristalsis * Study the postpartum psychosocial phases. pageboy 424 of book * appraise postpartum parcel out of the Mexican-American woman. Page 410 of book. * What are the signs of a cervical/high vagina laceration? Fundus will remain firm, day-and-night spurting of bright red blood * Study risk for postpartum depression. Pg. 741 * Review signs and symptoms of PIH. * What treatments would be given for endometritis and what is the rationale? * Review care of the client with mastitis. * The math will include all of the same instance problems as last exam including a GTPAL.G keep down of times pregnant T number of term births P number of preterm births A number of abortions (spontaneous and induced) L number of living children * Know the 3 lochia ty pes and time nosepiece for each. Rubra (red) days 1-4 Serosa (pink-brown) days 2-10 Alba (white) days 11+ 3-6 weeks postpartum * Review teaching for the mother concerning uterine involution/ recovery and self-care activities for a sore vaginal delivered client.

Advertising and promotion strategy Essay

Since the inception of the caller-outs first outlet in Cleveland, Mississippi in the year 1987, pole Yard Burgers depended mostly on the word of mouth publicity to spread awareness and promote its inhabitancy cooked burgers. New outlets that opened in the subsequent years expanded non only the companys consumer base and revenue just now to a fault stressed the need for aggressive marketing strategy to sustain the increase cost of operations. Back Yard Burgers started advertising on the television in the year 1993.The initial advertising campaigns were titled the great burger wars that took a lagger at the competitors. In June 1994 the company launched a series of campaigns that featured Dennis R. Phillipi, a popular comedian in Memphis who soon became famous as Dennis the Back Yard Burgers Guy. The commercials projected the burgers as bigger, tastier, and healthier than those offered by the competitors overdue to its grilled cooking method that melted most of the fat. The adv ertising campaigns were powerful in increasing sales and raising the revenue by 10 to 15%.Launch of new harvest-tides and subsequent commercials on the television featuring Dennis Phillipi was an effectual strategy. The company mapd the audio of these commercials in radio advertising that was cheaper. In addition the company also used direct mail advertising. The company collects 1% of taxable sales from each franchisee and company-operated restaurants that goes to the discipline advertising fund. 50% of this fund is utilized for marketing promos through various channels equal radio, television, and print media.The rest 50% is used for market research, new harvesting testing, and development, improvising on the operational front. The companys marketing director monitors product launch and new restaurant opening promotions and marketing managers with a well-trained staff. The attention works in collaboration with the franchisees towards advertising and promotion of its restau rants. The advertising pay earned by the company increased from $314,000 in July 1, 2006 period to $318,000 in June 30, 2007 period.The $4000 increase over the earlier period is accounted to the 1% of sales that goes to the national advertising fund as per company policies. The company also put down an increase in the advertising expense from $668,000 in the July 1, 2006 to $814,000 in June 30, 2007 that attributes to slightly 5% of the net restaurant sales on advertising in the past year. (see annexure for the comparative income statements). The company has been stressing on the advertising and promotion strategy but it has not been very effective. There are some primary(prenominal) exhibits that tummy be highlighted in this respect. The company has not been able to build send loyalty and brand awareness in spite of impregnable quality products and effective marketing strategy. This could be attributed to low brand visibility. This grass be remedied with aggressive market campaigns that aim at the younger contemporaries since this is the biggest consumer segment for the card-playing food industry. Strategies that aim for deeper market penetration, fun logotype that people can relate to enjoyable food and moments are natural for brand positioning. Fun logo is a concept that the consumers can study with good times.The simple logo of McDonalds is easily identifiable and children and youngsters can spot it from a distance this is one of the best examples of effective brand positioning. The other concept that the Back Yard Burgers can adopt is the use of bright color-coding for their outlets and the signboards. A bright color scheme attracts the younger extension and gives it an inviting look. The uni spirtity in look and feel of the franchisee restaurants and the other company-operated restaurant is all-important(a) to make an easily identifiable picture in the consumer minds. In caterpillar tread a successful brand promotion campaign the esse ntial point is to identify the consumer segment. Who are the consumers and the target focus group for this chain of restaurants? The children and adolescents who form a major chunk of the consumer group typically favour the fast food industry. The working people segment is another segment that provide stop by for fast and filling food in their maculation hours. Fast service food is ideal meal for this segment.Campaigns attracting these two segments give create brand awareness and spell higher revenues for the company. Last but not the least the quality of food and service efficiency is the crux of the matter of the fast food industry. A good and satisfying meal leave alone defy the consumers returning for more. The satisfied and happy customer will not only promote brand loyalty but will have high recommendations regarding the food and service to their friends and families. This is the greatest form of publicity that a fast food outlet can expect.

Food Ethics Essay

The moral philosophy surrounding intellectual nourishment hasnt al federal agencys been a major ratifier in geniuss decision on what to eat. In the beginning, we would have to physic all in ally black merchandise or gather our meals in order to survive. The choice of what was for breakfast, lunch or dinner solely relied on what was accessible to us. The ethical questions would only fargon as a result of a modernized fare system, where new(prenominal) options for aliment became accessible and convenient. In the essay Consider the Lobster by David boost Wallace, the author describes lobsters in forward- savoring England in the 1800s as having an undreamed abundance (238). These crustaceous creatures were all all everywhere the shores of parvenue England. Wallace writes about the capital of Massachusetts seashore as, being littered with lobsters after hard storms (238). Yet, Lobster were considered modest-class and as Wallace states, eaten only by the poor and instituti onalized (237). It was considered unethical to even diet the poor lobster more than once a week (238). This was modernized New England, which eventually changed at the turn of the century, just as Lobster shifted from being low class to chewable fuel. As the world became more industrialized, food became centralized.The shift from small businesses to Brobdingnagian companies started to occur. The lobster industry changed as rise up during these time as Wallace describes, Maines earliest lobster industry was based around a dozen such seaside canneries in the 1840s, from which lobster was shipped as far forth as California (238). Just like the lobster industry in New England, m whatever companies in the United States started to fulfill the demands for outputs to gain a profit. morals became secondary to making money. Corporations would go so much that they would drive the toll down, increasing its affordability and making it more accessible and widely sufferd.Eventually, size of itable companies would operate so effective and affordable, that small businesses like farms and mom and pop shops plant it increasingly difficult to compete. Many small companies and farms had to either adjust their products to street clavuser grocerys or work as a subsidiary to these corporations. Along with peck drudgery of products, was a new manufacturing process. Foods started to become streamlined in such a way that they would grow in the harshest of milieus. These new forms of industrialization acquire to the creation of processed foods.The companies found ways to maximize win man making the costs as affordable as possible for the consumer. The supermarkets offered everything one could think of, packaged and ready to eat. Although the prices for roughly foods were at an all-time low, hunger and malnutrition still existed. There were also issues arising regarding consumer trust in food safety, and the effect on the human body. As a result of these cost efficient products, peck in the United States started to become increasingly heavy, precedeing to an corpulency epidemic and a major health crisis.The ethical issues involving economical demeanour of consumers and agricultural ethics are at question. Is it unethical for corporations to mass produce unhealthy foods, knowing the adverse side set up on the environment and growing rates of obesity in the United States? The trend seemed to lead to, the more affordable the food, the more we consume. Is this a personal problem or are the companies to blame for offering these products to us? We must first look into the aspirations of a business and if ethics play any spark in the obligations to supply our population with affordable food.The very basic objective to any business is to create a profit. This is what allows companies to continue function and thrive. The lift out way for this to happen is to make something that is sellable and where there is room for profit. In the food industry lemon yellow is not only a commodity its a common ingredient in almost every product on our shelves. According to Michael Pollan, in his book, The Omnivores Dilemma, It is also use to raven most of the animals that become meats in our supermarkets. To say that corn is widely used would be an understatement.It seemed that we couldnt produce enough of this plant. Not only is our climate great for growing it, we also were able to store it very effectively. The peg in corn production can be traced back to the 19 seventies. Since those said(prenominal) years, Americans average daily recess of calories has jumped by more than 10 percent (Pollan 102). The reason for this increased thermal intake leaves many to question whether people are eating more because its less expensive or people are eating the same amounts but the food contains more calories.Either way, the companies that were producing these items didnt seem to be bothered by the problem affecting three of every five Americans being overweight (Pollan 102). The truth is that the companies are driven by profits. The Americans who consume these foods create the profits. Additionally, a lot of these companies are traded on the public market and have a responsibility to their shareholders, who subsequently are the same ones acquire these foods. So the companies were being driven to make profits for the people invested. cardinal of the biggest soda companies in the world, Coca-Cola and Pepsi, have followed these trends as well. As Pollen says, By 1984, Coca-Cola and Pepsi had switched over entirely from refined sugar to high-fructose corn syrup. Why? Because HFCS was a few cents cheaper than sugar (thanks in part to tariffs on imported sugarcane secured by corn refiners) and consumers didnt seem to notice the substitution (104). Its as if these corn companies were monopolizing the industry, trying to turn-over as much product as possible.The increased production would eventually lead to increa sed portion sizes. Instead of lowering the prices of products, companies started charging a small upcharge for additional food and soda. This practice of continually turning over product has become so dangerous that now, in 2000 the number of people suffering from overnutrition-a billion- had surpassed the number suffering from malnutrition-800 million (Pollan 102). There is clearly something mazed with this system. These companies are catering to our consumer appetites and enabling us to act accordingly.You would think that the prices of the food being low would solve our food problems globally, but the answer is unluckily no. These companies are in places where there is both a market for high sales and where they can grow these crops. Most of the areas that are go about malnutrition are in remote areas of the world. These areas wouldnt make the companies money and therefor there isnt an incentive for them. On the other hand, America is of fertilise one of the largest consumer countries in the world. Our desire for food is unsurpassed by most counties.There is no question that Americans have a sweet tooth. It is part of the human makeup to consume high energy foods and is linked to earthy survival. According to Pollan, Add fat or sugar to anything and its tone ending to taste better on the tongue of an animal that natural selection has wired to seek out energy-dense foods (107). Pollan also suggests that, natural selection predispose us to the taste of sugar and fat (its texture as well as taste) because sugars and fats offer the most energy (which is what a calorie is) per snack (106). Its only natural for humans to consume these ingredients, because after all we are predisposed to do them. This of course doesnt mean that we are completely free of blame for our overindulging. We are all individuals and are amenable in formulating our own decisions. The companies which provide us with these calorie-packed foods and beverages also list their nutrit ionary information on the packages. If we were to eat any packaged foods, we would be amenable for understanding the health risks involved.The real problem is whether we have the mental power to control our physical urges. There is extensive research that suggests, people presented with large portions will eat up to 30 percent more (Pollan 106). At one time in our history, this might have served us. Now, there is no question that our bodies are becoming poisoned from this. Knowing all of this information, companies continue doing their best to offer these calorie-packed foods. This is evident in just about every ecological niche store and fast food restaurant.The ethics concerning public safety and effects on the human body are clear. Companies are only interested over their ability to raise a profit. Their aim to create profits from the overconsumption of high energy foods has been effective in making Americans unhealthy, while inveterate to turn over profits. While the compan ies are certainly a large part of the problem, the consumers are also to blame. They have enabled this overproduction by keep to consume the same products making them sick.Additionally, people seem to be ignoring their recommended caloric intakes and are choosing to eat more and more. Companies can only be blest for producing products with limited nutritional value. They are ethically absolved of their responsibilities if they inform their consumers properly. Their goal is to make profits, not worry whether their consumers are eating the recommended serving size or not. The best way to take control of this issue would to be to consume less and choose healthier options as individuals. The more certified we become as individuals, the healthier we will become as a society.