Gilette Case

GILLETTE possibility 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its admit success? Has product innovation in the wet-shaving commercialize come to an cease? Explain. When we look at Gillettes product innovation throughout its history, Gillette act developing, innovating it self. Yes the product innovation in the wet-shaving market come to an end and right away it is in decline part of the cycle but Gillette razors are hush up selling because shaving with razors has become the habit of consumers throughout the age and it is the cheapest way.Gillette also came up with personal care products. As the rivalry gets hot, Gillette comes up with refreshed innovations, which are better than the competitors all time. 2)What do you make of the battle betwixt Gillette and Schick? Is the battle one upmanship good for either company? The battle between Gillette and Schick is very good for the consumer. This rivalry is upmanship good f or both of the companies in a way.Because everytime that one of the swords come up with a new product, the other brand decides to construct a better version of it. So the innovations always confirmation fresh and the consumers benefit from this battle. 3)What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend? Should Gillette be worried round Schick? Explain. I would recommend Gillette to focus more on the products for females.Gillette already gained a great success for men products, now the company can produce more women products such as personal care products and woman razors. Gillette should proceed supporting sportive activities because sports are always global cases, by continuing this strategy Gillette can stay global. Gillette should not be worried near Schick but should always be on track so that every time Schick comes with a new product or advertisement, Gillette can do a better one.