Cadbury | Marketing Analysis

Cadbury Marketing AnalysisCadbury, the spheric attraction in the java confecti iodinery mart, began in 1824 when a young Quaker named stern Cadbury heart-to-heart up a shop in Birmingham. He sold teatime, c rancidee and drinking coffee and chocolate and whizz of the main causes of p e re on the wholeywherety was alcohol, he hoped that his product would prove to be a suitable alternative for it and so he maintained high smell standards for every(prenominal) of his products.Quakers was non allowed to att end university at that time and his anti-military thoughts similarly kept him away from the military, so he de taked his time towards business tie in activities or to new(prenominal) social reforms.John was selling 11 various types of cocoa and 16 different kinds of drinking chocolate by 1842. His br early(a), Benjamin as sanitary as joined the participation and they formed Cadbury Br early(a)s of Birmingham. They got the Royal Warranty from Queen capital of Seychel les in 1854 and opened their office in London. The partnership yielded after six yrs when Johns wife died and ascribable to his deteriorating health. The business was handed everyplace to George and Richard, Johns sons and they operated the business later on.The two brothers continued to expand their business and were earning receipts immediately. Cadburys Cocoa Essence, which was advertised as absolutely pure and thitherfore best, was an all-natural product made with pure cocoa butter and no starchy ingredients. Cocoa Essence was the beginning of chocolate as we neck it today. They locomote their business to S stunnedh of Birmingham and the ara became popularly known as, Bournville.Due to profitable business, the brothers excessively started selling tea in 1873. Master confecti unrivalledr Frederic Kinchelman was appointed to partake in his recipe and production secrets with Cadbury workers. This resulted in Cadbury producing chocolate cover nougats, bonbons delices, pistache, caramels, avelines and more than(prenominal). In 1897, they manufacture their let outset milk chocolate and two course of studys later, they were incorporated as a limited company and had hired 2600 wad in their manufacturing plant.Cadbury supported World War I and move books, chocolates and c get byhes to the soldier. Around 2000 of their employees joined the armed forces. These peck were allowed to work in the factory after fetching educational courses once they were back from the war. During this period trade overseas increased, and Cadbury opened its first overseas factory near Hobart, Tasmania. The next year Cadbury co-ordinated with JS Fry Sons, a past merchandise loss leader in chocolate.Cadbury in any case extended their support in the Second World War. Their factories were used for the manufacturing of arms and ammunitions. Their growing handle were used as runways for the airplanes used in wars. Cadbury St. Johns Ambulance unit helped people duri ng air raids and chocolate were provided to soldiers through and through out the war.In 1969 Cadbury merged with Schweppes (a brand famous for manufacturing carbonated soft drinks and mineral irrigate) to form Cadbury Schweppes. These two merged companies went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. Schweppes Beverages was created, and the manufacture of Cadbury preservedy store brands was licensed to Hershey.Today Cadbury Schweppes is the largest confectionary company in the world, employing more than 70,000 employees. In 2006 the company had over $15 genius thousand thousand in overall gross taxation.Cadbury Product TimelineA history of Cadburys sweet success 1824 John Cadbury, the son of Richard Cadbury, opened his shop in Birmingham and sold tea, coffee,hops, mustard, cocoa and drinking chocolate. 1866 The Cadbury brothers introduce a new cocoa mathematical operation to produce a much more palatable Cocoa Essence the forerunner of the cocoa we know today. 1897 First milk chocolate manufactured by chocolate. 1904 George Cadbury Junior perfects a new recipe for milk chocolate. 1905 Cadbury launched dairy Milk into the grocery store contained more milk than any other chocolates. 1913 dairy farm Milk became Cadburys best-selling line. 1915 Cadbury Milk Tray was introduced. 1920 Cadbury Flake was introduced. 1923 Cream modify eggs, the forerunner of Cadburys Creme Egg, were introduced. Mid-1920s Cadbury Dairy Milk gains its status as the brand leader in the UK. 1928 Fruit and gather was introduced as a variation of Dairy Milk and Cadbury introduced the glass and a iodin-half(prenominal) advertising slogan. 1933 Cadbury added substantial Nut to the Dairy Milk family. 1938 Cadbury Roses were launched. 1956 Cadbury supplied Roses for a Royal tour of eastern Africa. 1958 Picnic was launched. 1960s deep brown clairs were launched by London confectioner, James Pascall. 1971 Halls joined the Adams family and Cadbury Creme Egg was lau nched. Pascalls was bought by Cadbury, with Eclairs becoming the second largest brand in the company (at that time). 1974 Cadbury Eclairs were launched and in the UK. 1976 Cadbury Caramel was launched. 1979 New advertising idea of saying thank you with Cadbury Roses was introduced. 1980-96 Cadbury Eclairs became an planetary brand. 1985 Cadbury Creme Egg launched a new campaign called, How do you eat yours? . 1987 Cadbury Twirl was launched and Cadbury Roses became the leading brand in the twist-wrap foodstuff. 1998 Cadbury Dairy Milk was relaunched only in the UK. 1999 Cadbury Eclairs were relaunched as Cadbury Choclairs in important markets. 2000 Cadbury Snowflake was launched. 2005 Cadbury Schweppes acquires Green Blacks, the UK amplitude chocolate brand. 2010 Company accepted takeover bid from US food giant kraft.Interesting Facts active(predicate) CadburyInstead of printing texts on chocolate boxes, Cadbury became the first company to include pictures as tumefy.George Cadbury emphasized on mother-children relationship and whenever any woman worker had a baby, she was asked to leave the job and take c atomic number 18 of the baby.Cadbury became the first company offering kitchens with dining tables and food for sale in 1886.A miniature metal wight (elephant, penguin, owl, fox, duck, squirrel, rabbit or turtle) was pre correct away with redundantly designed cocoa tins in 1934. In the resembling year, Cadburys tokens, which came with packs of cocoa, could be redeemed for lamps, kettles and saucepans.Many children joined Cadburys Cococub Club in 1936.Cadburys World Visitor Center opened in 1990, welcoming 400,000 visitors in its first year.A Get Active program was launched by Cadbury in 2003, helping 10,000 teachers get in shape.Cadbury a leader in the global confectionery marketCadbury is one of the worlds leading confectionary regulars, selling chocolate, apply and candy beneath its own name in addition to other brands such as Halls and G reen and Blacks. It excessively produces a range of beverages and useable and health foods.The organization now operates in more than 60 countries, with the United States, New Zealand, Turkey and Canada among the nations in which its various products are sold. It has roughly 45000 employees and works with around 35000 direct and indirect suppliers. The firm earned a 7 percent coat in their gross recently.Key categories and brandsCadbury is operating in a number of markets at the same time, including the functional and health foods and beverages sectors.It also sells a wide range of confectionery passim the world both(prenominal) under its own brand and a range of other names. Among these are Green and Blacks chocolate ( UKs leading bounty chocolate product).Other confectionery products include Cadbury Roses boxes of individually wrapped assorted chocolates and the Cadburys Creme Egg.Flake, Eclairs and Dairy Milk are the chocolates that are sold under Cadburys brand name. Other products that are offered by the firm in spite of appearance the confectionery sector include Freddo, Caramilk, Old Gold and Wendel Mieszanka Wedlowska.Cadbury is also a major(ip) player in the gum market, with Bubblicious bubblegum among the range of such products. Bubblicious is the number one bubblegum in Canada and the second-most popular in the United States. It comes in a variety of flavours including Watermelon Wave and Strawberry Splash.Stride is also among the gums available on the US market, man First a boodle-free gum launched in Turkey in 1995 has a number of sub-brands such as Neogum Lava. Among this particular product range is First Duo which contains a number of herbal active ingredients such as parsley, sunflower and extract of green tea aimed at providing clean and fresh breath.The firm is also active within the beverages sector, with its leading brands here including Bournvita a cocoa- found drink that can be mixed with water and/or milk which is in p articular popular in India and Nigeria Cadbury Bournville Cocoa and Cadbury Drinking Chocolate.Cadburys Halls brand has a major stake within the functional and health foods sector. The range of mentholated products which includes Halls Defense, Fruit Breezers and Maxair provide nose and throat relief for those suffering from colds, coughs and other ailments and has a 22 per cent share of the medicated confectionery market. It also accounts for more than half of all cough drop products sold throughout the world and has licensed medicated status in northern hemisphere countries including Canada, the United States and the United Kingdom. In other parts of the world particularly in hot, dry countries Halls products tend to be purchased for the purposes of mouth refreshment.The confectionary market was booming as many an(prenominal) multinational firms were entering. boulder clay the mid 80s, chocolate market was small and almost dominated by Cadbury only. It made chocolate for a d istinct category with an identity of its own. So chocolates carried a only for kids tag ad and kept the adults away.Cadbury had 80% of the market share by mid 80s. Other categories like Amul and Campco tried to break into the market and narrow Cadburys market share, but failed. By now chocolate were categorized as luxury and were reserved for special occasions and for rewarding and reinforcing the positive behavior.Later on Cadbury also dominated the market because it not only tapered on children, but on adults also. While its competitors thought and made chocolates only for children, due(p) to which Cadbury had an pep pill hand in the chocolate market.Trends in the Industry Changes are rapidly taking place these days, so e veryone (including the young and the elderly) will change according to the new lifestyle and will adapt to chocolate eating. macrocosm and family incomes as well as urbanization are increasing in the industry. Approximately 6 trillion people live upgrade d to the middle class.On February 2, 2010, Cadbury became part of kraft Foods as both of them merged. Some fast facts on the combined company of Cadbury and Kraft areOur Global Reach Approximately $50 billion in r so farues 25%+ of global r up to nowue from emerging markets 1 in global confectionery 1 in global biscuits More than 50% of global revenue from snacks and confectioneryOur tell on Portfolio 11 brands with more than $1 billion in revenue 70+ brands with more than $100 one million million million in revenue 40+ brands over 100 years old 80% revenue from 1 share positions business relationshipCadbury is considered in the market structure of Monopolistic Competition. All the firms in the industry face a lot of competition from each other and Hersheys and Nestle are some of the major competitors of Hersheys, to name a few. at that place is no collusion between such firms and so each firm determines its own pricing indemnity without considering the possible reactions of r ival firms.They all are producing products with slightly different physical characteristics, offer varying degrees of guest service, providing various amounts of locational convenience or proclaim special qualities, real or imagined, for their products. Product differentiation may also be created through the use of brand names and trademarks, packaging, and celebrity connections, for example, Cadbury included Amitabh Bachan in their advertisements. It shows that the quest for Cadbury products is highly e give-up the ghostic.Entry and exit of firms in monopolistic competition is relatively sluttish as economies of photographic plate are few and capital requirements are low and nothing prevents an unprofitable monopolistic competitor from dimension a going-out-of-business sale and shutting down.The expense and effort of the firms would be wasted if the consumers do not know about the product, so the firms often advertise heavily and the goal of product differentiation and advert ising is nonprice competition, which is to authorize price less of a factor and make product differences a crackinger factor. If it becomes successful, the demand breaking ball of the firm shifts towards the right and becomes less elastic.ADVERTISING SALES PROMOTIONAdvertising and Sales promotion are very essential for a business to prosper and to generate revenue. As Cadbury has many substitutes as well like Hersheys and Nestle etc., so it is in a stage of great competition. It desires to focus a lot on advertising to capture the market share because all of the firms in the industry are selling differentiated products, due to which they are heavily focusing on advertising.Slogans of advertising are the tools of gross revenue promotion are very important as they persuade the customer to purchase the product.Following are a few advertising slogans used by Cadbury for introducing the product to the customers-THE REAL TASTE OF LIFE(DAIRY milk )THODI SI PET POOJA KABHI BHI KAHI BH I(PERK)WHEN EVER ON HUNGER STRIKE(PERK)TAN KI SHAKTI, MAN KI SHAKTI(BOURNVITA)KUCH ZADA HI SOLID(PICNIC)YEH CHOCOLATE KHAE AAP INHE KHAE(ECLAIRS)Along with great advertisements, these slogans are beautifully used by Cadbury so they can persuade the consumer to buy the product.PRICING POLICIES ADOPTED BY CADBURYAlthough there is intense competition among different chocolate firms for market share and new products, it has been seen that the prices of chocolates has risen since the last one year.Prices of important brands like Nestles Kitkat and Cadburys Dairy Milk puzzle rose by 25 per cent each and prices of brands like Cadburys Eclairs nourish also rose.Cocoa is one of the most important inputs of Cadburys chocolate and accounts for 45% of the total cost of chocolate production. Since its internal production (estimated at 4500 to 5000 tonnes for the underway year) is not increasing in India, so they hand over to import it at a higher price. More than half of the cocoa used in p roduction is being imported. This is one of the major reasons why a rise in prices of Cadburys chocolate can be seen. Along with it, the Indian rupee is also depreciating, so it makes the company worse off.Another reason is that internationally the prices of cocoa has risen, so the production cost of firm increases which compels the firm to rise its prices. The excise duties have imposed a heavier knock on imports by increasing the tax paid on excise duties from 8% to 18%.Maximum sell prices have been introduced in the budget which adds to the cost of production.All these factors have risen the cost of production of the firm and it is unlikely that the prices will recede in the near upcoming.FACTORS INFLUENCING PRICING OF CADBURYInternal FactorsCorporate and marketing objectives of the firm.The delineation sought by the firm through pricing.The characteristics of the product.Price elasticity of demand of the product.The stage of the product on the product life cycle.Use pattern and turn around rate of the product.Cost of manufacturing and marketing.Extent of industrial- violence suit of the product and extent of production differentiation practiced by the firm.Other elements of the marketing mix of the firm and their interaction with pricing.Composition of the product line of the firm.External FactorsMarket characteristics.Buyers behavior in respect of the given product.Bargaining power of major customers.Competitors pricing policy.Government controls regulations on pricing.Other relevant legal aspects. social (or social) considerations.Understanding, if any reached with price cartels.Cadbury objective of pricingProfit maximization in the short-term.Profit optimization in the long-term.A borderline return (or target return) on investment.A minimum return on sales turnover.Targets sales volume.Target market share.Deeper penetration of the market.Entering new markets.Target profit on the wide-cut product line irrespective of profit level in individual pr oducts.Keeping competition out, or keeping it under check.Fast turn around and early cash recovery.Stabilizing prices and margins in the market.Cadbury vs Kraft Confectionery Market Value Share by Region 2008The Kraft/Cadbury strategic fitIt is the end of 3 years turnaround plan and its redeveloped growth strategy is strongly based on s choose native categories, such as chocolate, biscuits and coffee.It has secured a leading position after the attainment of DANONEs biscuit and cereals division in the global market with 18.4% value share, the company seems to follow the same policies in hallow to gain a leading position in confectionery market. The joint value share of Kraft and Cadbury in the global confectionery market will be 14.9%, it captures the top position from current leader Mars (14.5%).Krafts foster expansion in confectionery market is dependent on its current reforms strategies and its aim is to become a global powerhouse in snacks, confectionery and quick meals. It i s expanding its activities in confectionery which will fully complement the Danone biscuits and cereal product operations.Even though Krafts market share is higher in all persona except for the smallest Middle East, Africa and Australia is comparatively higher than Cadburys, in confectionery Cadbury has a noteworthy lead over Kraft, except for Eastern Europe where Kraft was one of the first multinational movers to enter the market. With this attainment Kraft will gain a strong value share and leading position in many major developing markets in Latin the States, the Middle East and Africa and Asia-Pacific, such as IndiaAs well as wider geographical reach, Kraft will also benefit from Cadburys brands meeting its own chocolate and sugar confectionery portfolio as well.Attaining Cadbury Kraft will get leading position in global confectionery and it helps it expand it geographical coverage in meeting regions. However, even confectionery is expected to perform beneath overall packaged food growth over the 2009-2014 period, with a 1.5% CAGR compared to a 1.7% CAGR, severally.Asia Pacific and Latin America are most relevant set, gains of Kraft. As their confectionery market of 2009 and 2014 are expected to post CAGR of 2.3% and 2.6% respectivelyDANONEs biscuits and Cadbury are Krafts latest acquisitions and are revealing the companys strategic direction of establishing strong growth programs in categories in which it can benefit from complementary operations and significant economies of scale.Revenue Performance by Category passim the year there was a well demand for chocolates and bagged candies the expected beneficiary of stay at infrastructure elaboration. At the same time, regardless to a softer start to the year, the more functional or activity related product, like medicated gums and candies delivered a positive growth from the end of second quarter.Chocolate (46% of revenue in 2009) delivered revenue growth of 7%, reflecting strong executings in the U K, India and South Africa. India and South Africa benefited from continued investment behind low-cost products, supporting chocolate growth in emerging markets of 11%. Australia delivered progressively good growth, benefiting from the relaunch of the core Cadbury Dairy Milk (CDM) brand in the second quarter of the year. Similarly, our business in Poland benefited from the relaunch of Wedel in the second half, supplement the experience of the UK relaunch of CDM in 2008.Gum (33%) revenue growth improved strongly in the second half (up 5%) more than compensating for the weak first quarter. As a result, Gum was up 2% for the year as a whole. Despite weak market conditions overall, our businesses improved market share in around all key markets, including the US where the launch of Trident Layers in the second half re-established strong growth whim in the category.Candy (21%) revenues grew 5% for the year as a whole reflecting strong second half growth of 9% with significantly improved performances from Halls, clairs and other mainstream candy brands. Halls benefited from product innovation and a good start to the cold and flu season. Innovation drove strong growth in other focus brands, including clairs (up 29%) and The Natural Confectionery Co (up 24%).Revenue Performance by MarketOur performance by market reflected some local market share performances, even though weak sparing conditions in many developed markets, in addition to the different mix between chocolate, gum and candy. Generally, based on the markets for which we have recent share data available, that represent 90% of our revenue, market share, progress has been very good. Cadbury has generated over 70% of our revenue.In emerging markets (38% of revenue in 2009), revenue growth was again very strong for the year as a whole, up 9% (up 7% in the first half and up 10% in the second half), led by strong performances in India, the Middle East and Africa and South America. While trading in European emerg ing markets was challenging, Russia and Turkey improved toward the end of the period, and both countries delivered growth for the year.In developed markets (62%), revenue grew 2% with an improved second half (up 3%) offsetting the disinclined start to the year. The impact of weak market conditions in developed Europe was mitigated by strong growth in the UK and significantly improved performance in the US and Canada.V I S I O NThe governing objective for Cadbury is to deliverSuperior Shareholder ValueCadbury in every pocketThe company believes this requiresBroadening our consumer appeal and extending their reach to newer marketsSustained growth of their market share through aggressive product developmentStriving for international quality in their products and processesFocusing on cost competitiveness and productivity in their operations and innovative utilisation of their assetsInvesting to develop people. maturation a product which would gain a permanent place in the companys prod uct portfolio is not an easy task. It take minimum 58 new product ideas in order to come up with on successful new product and some searchers estimate to a 100 ideas. Majority of the ideas fail even before they are made to the consumers, a rest major portion fails during the marketing test process and do not make it to national distribution. With the enormous investments needed to fund such projects it becomes essential that the complete project is bursterfully researched. Successful new product development is mainly team work research and development, marketing and sales, market research, production, engineering and finance. At Cadbury, the marketing role is fulfilled by the Product/Brand Manager , function is to coordinate and mastermind the project through from the initial brief to national launch, until the largest sales capacity has been achieved. The initial incentive for embarking on a New Product Development project can beChanges in consumer lifestylesTechnology developme nts where new processing techniques have been devisedThe need for market extension abroad, particularly into Asia Pacific, and the demise of trade barriers.However, products cannot be simply transferred from one market to another without review and possible readjustment to suit differing expectations and cultures.Whether the product strategy isExisting product improvementNew product development within the current range of activityProduction diversification.Situational factors when designing market supplying and analysis of environment is austere as it would allow Dairy Milk to capitalize on organizational strengths, minimize any weaknesses, transaction market opportunities and avoid any threats.StrengthsCadbury would realize several possible advantages in going abroad. By shrewd a foreign market the company could Maintain a stable growth of a company by maximizing the use of its production capacity and thus increase economies of scale and scope. With its brand name, Cadbury cou ld counterattack the competitors it faces in the domestic market by attacking their domestic market. Keep up with the financial strength by increasing its sales and profit, indeed the foreign market could present higher profit opportunities than the domestic products. Acquisition rules in UK reduce its dependence on the UK market and therefore diversify its market circumstantial risks. Overall, Cadbury has been successful through the new products (development) it has to offer.WeaknessesOverall, Cadbury has a weak position in the US market therefore, need to change its target to a different location. It lacks of distribution network, it also has a small total of market share altogether. Therefore in order to market the product in France successfully, Cadbury has to find out how it should improve, in order to have great performance. It should also find out, what are the situations they can avoid in order to be successful. In order to market products the following issues should be c onsidered Total French production of chocolate bars and confectionary, which has increased by 24.5 % between 1988 and 1991, has slowed down in more recent years, partly due to the economic sink. Intake of chocolate products, which has been growing since 1991, remained properly still in 1992, causing a fall in demand due to the gloomy economic situation. Sales of milk chocolate bars, which account for 24% by volume of total sales of chocolate bars, came down by 3.7 %.OpportunitiesThrough its confectionary product line, least to commendation is to build feasible positions in focused markets through biological growth and acquirement. Besides what is mention above, Cadbury has opportunities to have developed market in Russia and China. The Timeout Candy Bar market is growing worldwide. This company is also at the same time distributing its products through the internet Develop Gourmet Line. Besides developing the moo Calorie variety of chocolates and sweets, they also offer the Suga r Free sweets variety. This has therefore completely opened a Cadbury world in US.In order to get the product into a new foreign market, France, Cadbury would have good opportunities in store for them. Opportunities are as follows In terms of political issues, France has advanced parliamentary democracy and is highly stable politically. The political power is nationalized in the parliament, the Prime Minister and the President. The country particular proposition risk is insignificant. France is a member of the European Community and has excellent relations with the UK. Economically, France has the fourth largest GDP in the world. It has an advanced market based economy. Despite a recent recession, its economy is very strong and also highly relaxed in line with European Union policies. France represents a very large potential market with a high standard of spiritedness and purchasing power. The economy is highly open internationally and conducts a high percentage of trade within its European partners. With regards to its social situation, France has a broadly central/ Confederate European culture which has many similarities with the UK. However cultural differences do exist and these must be considered when planning for the market. France has a high proficient level and a lot of industries are based in the technological sector. This technological base constitutes one of Frances competitive advantages.threatsDue to its confectionary products, it is very important for Cadbury threat that is present or eminent. The company should take note of the changes in the consumers buying trend. It is perceived that consumers might shift from chocolates to Healthy snacks. If this were to happen, there might be a poor product development which would stain the Cadburys name. Useless to talk about price wars would occur between its competitors like Mars, Hershey and Nestle. Due to the abovementioned, there would be seasonal sales slumps all year round which will reflect to an increase in cost of the raw materials needed. Cadbury would then have to be prepared for growth of small local gourmet chocolates and regional candy manufacturers.However if Cadbury were to market its products in France, the company has to be aware of the risks it could meet. It might Not understand foreign customer preferences and fail to offer a competitively attractive product Not understand the foreign countrys business culture or know how to deal effectively with foreign nationals Underestimate foreign regulations and incur unexpected be. Threat of entry due to the competition growing through acquisition.Although the company has come up with a few current products, it is targeting to a new market. Despite the competition against the rest (Hersheys, MM Mars and Nestle), Cadbury needs to have a bargaining power of the buyers in order to be competitive in the market. The company even needs to know that substitutes are not a major concern. Finally, to conclude that Cadbury is in the Market Development, they would have to have the bargaining power of suppliers as they are not in power position due to commodity like nature. And also to be aware of the cost of packaging materials as it has increased over time.There are a few strategic recommendations that Cadbury could come up with in order to market its products not only in the region of France, but also to market it products successfully. After much password on the position of the productUrban beggary in Canada Political AnalysisUrban meagerness in Canada Political AnalysisSubmitted to Professor. NugentSubmitted by Nadia HaidarIntroductionUrban exiguity in Canada has become one of the major factors that require consideration in a political perspective to arrive at a solution. This problem took its foothold in the country between the year 1990 and 2000. gibe to a report by the urban poverty project, in the year 2012 about half of Canadas population an amount totaling to 15.3 million people lived in just f our of the urban areas among them Toronto. This makes the country of Canada one of the most urbanized countries with a population of 25 million people living in the urban areas. Among these people about one of every six people lived in Poverty. In the year 2000, about 3.3 million people who are poor Canadians had their residence in the Census metropolitan areas. As the population of the people in the Metropolitan area grow, the rate of poor urban dwellers increases at a faster rate. Among the major city of Canada, the city of Toronto has the largest number of low earning people with a population of about 771530 and has a poverty rate of about 16.2%. (Katherine, 2007)AbstractWith the upcoming elections of the Ontario idyll election, a city election, and a federal election, this opus tries to focus on the election in terms of the impact it would have on the geographical urban poverty. It also focuses on the platforms and prospects take on the various ideologies that they advocate for in their campaign in relation to the urban poverty. The paper also focuses on the thinks and the effect of quality on the people as per the ratiocination they make in voting for the leaders.One of the parties in with fighting for the poor urban people is the Communist political society. The party which in the provincial elections due to happen on June the 12th, is running 11 Candidates has on its website encouraged people to vote for the program in which the works class were fighting for. According to the 1990 to 2000 report, about 45% of people living in the urban area contribute to the GDP of Canada. Yet among these people, the poor have quite a good percentage. According to one of their candidates Elizabeth Rowley she promises to put the needs of the people first before cooperate greed. The party intends to achieve this by offering good jobs to its people, affordable renting and housing controls among others. (Rowley, 2014 ) In the communist party campaign they are point ing out clear that, there is a gap between the rich and the poor, pointing out that the poverty level is on the rise and unemployment is quite as high as well. As the provincial leader of the communist party Rowley points out that what they fear most is not the liberal party that has failed the people of Ontario, but the conservative party led by Tim Hudak. The conservative party is laying the facts clear that if elected they will lay down about 10000 people working in the public sector. According to the communist, this attempt would demolish the public sector. In attempt to slash the pays arguably, the conservative party would be contributing to the rise in the poverty level, greatly affecting the urban poverty negatively do it grow rather than decrease. Contrary to what the communist party is offering, with the likes of a quality public service with disclose health care and hospitals being one of their promises to the people.According to the NDP, they have an economic plan, whi ch involves a raise in the minimum wage rate to $12 per time of day and later tying it to the inflation. This move of increasing the current paltry by a dollar per hour as it is currently at $11 per hour will help the poor in the province to make more money to live off well. (Stockton, 2014) This comes from the leader of the NDP Andrea Horwath. Asking the employers to pay more however, would result to the workers losing their jobs. The Capitalists aim of cutting off operation costs and raising the price of the goods, acting in the disfavor of the poor. According to the campaign of the NDP party, their argument is that increasing the minimum wage gives the poor people a chance to have a hold of the money, which they spend, putting it in the circular flow of the economy thus experiencing growth. To dispute this however, looking at a place where it has been in application, in the United States of America, a study after comparing the geographical contiguous regions whose minimum wage w as different found that a high minimum wage rate related to the unemployment rate in the region. (Debra Burke) Looking at the facts on the ground it is also important to identify the people who are working below the minimum age, only 4.6 % of the people of Ontario that works below the minimum wage rate. While this seems like quite a good idea, the minimum wage rate raise may not be the solution to most of the problems.The liberal party of Canada policy resolutionsMost of Toronto seems to ignore the local politics, with the current city manager Rob Ford still running for office. There are a number of other candidates among them Ashok Sajnani, Morgan Baskin, a dentists and a student who are considered as long shots for the job. Arguably, they should start the city hall politics function as a councillor but not in their opinion. The Conservatives party candidate however John Tory deemed as one of the most likely candidate to topple Rob Fords leading idea as per his fiscal strategies include lowering taxes especially property taxes which to some extent is in the favor of the poor. (Powell, 2014)The debates of the parties in the Ontario representatives seem to carry w eighter on the people of Ontario based on their influence. The mammoth parties do have a great say in the debates and the emphasis is majorly in them. The parties presented in the debates by and large are the Liberal Party, the Progressive Conservative Party, and New Democratic party their leaders are Kathleen Wynne, Tim Hudak. The other parties, such as the communist party of Canada do not seem to get an equal platform with these two. The quality of the debates may be quite good since they are a great determinant of the survey the politicians try their best to lay it out for the people the actions they are going to take once in their government. In a recent call from the doctors, they asked the four on the province political parties to engage in a debate involving health care. (CBC News, 2014) Th e poor people being among the great number of the 700000 Ontarians who do not have the primary access to such care needs clarification. The Liberal leader take on this through their leader Kathleen Wynne promised of primary access to a health care provider by the year 2018. According to Kathleen, this would cost less than $20 million. In the opinion of the Progressive Conservative party through their leader Tim Hudak, he suggested demolishing the existing health service and focusing on the employees like nurses as the frontline. The New Democratic Party leader Andrea Howarth plans to reduce the time by half that ER grasp times take. Adding another 250 nurse practitioners in the emergency rooms was a further suggestion as well as 50 new family clinics working on a 24-hour system. Despite this suggestion, the request to have a formal debate that involves the four leaders would help the citizens make an informed conclusiveness. The health care anticipated debate is a good example of showing the quality of the debates since they greatly affect the decision of the voter. In a study that was carried out by Ipsos, show that the majority of the Ontarians whom were undecided about the leader they were going to support were going to make their decision based on the June 3rd debate. Thirty eight percent of the people make their decision on whom to vote for on the day after the debate. long dozen percent of them wait until the last debate while fourteen percent will wait until the last week of the campaign, and eleven percent of the people make the decision on the day of the election. However, this is significant to the quality of the debate and how convincing they can be, the study also shows that sixty two percent of the Ontarians make the decision long before the elections begin with forty one percent of them not changing their decision throughout the campaign. Twenty-one percent of the Ontarians however might change their mind. (Ipsos, 2014)An issue reported with t he debates is about the inaccessibility to the debate by candidates of the provincial election of Ontario. On whitethorn, 29th 2014, a debate was held in Cambridge Ontario and was in companionable to the people with disability. The event organizers did not put into consideration that the disabled people too would want to mention the all candidates debate. In this event, the local advocator of the people with disabilities Lyn McGinnis was not able to access the all candidate debate. Having an accessible venue is important to have a barrier free debate that all willing to attend can do so.ConclusionConclusively, the results of the election will greatly determine the state of the urban poverty since the policy that the party that will win by a majority will determine the future of the people. Different people hold different opinions in the parties and have a strategy to make their condition better. The liberal party may, to majority of these people, see that they have been failed by t he party since in their rule, unemployment has not been solved, greater disparity of the poor and the rich, and the greedy capitalists have not made it better for the people.The political debates are of great significance to the election of the country. The quality of these debates is therefore required to be high to influence the voters to make their decision based on the policy that the different provincial parties make. Many families, including my own, have suffered through poverty decade after decade. It is up to us citizens to make this vote count, vote for the right party, and help end this wild cycle of poverty so many Ontarians continue to suffer through.WORD COUNT 1990ReferencesCBC News. (2014, May 30). Ontario election 2014 Doctors Want Parties to Debate .Debra Burke, S. M. (n.d.). Minimum Wage and Unemployment Rates A study of Contiguous Counties .Ipsos. (2014, June 2). Whats equitation on the Ontario Election Leaders Debate. Retrieved from Ipsos News and Polls www.ipsos -na.comKatherine, F. G. (2007). A Lost Decade Urban Poverty in Canada 1990 to 2000. Ottawa Canadian Council on Social Development.Powell, B. (2014, March 15). Toronto Mayoral election Profile John Tory. Toronto Stars.Rowley, E. (2014 , May 19) Communist Party of Canada. Retrieved from www.communistpartycanada.caStockton, M. W. (2014, May 24).Minimum Wage in the Ontario Election and Canada. The True North Times.