Strategic Management of Google Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management of Google - Essay Example From this discussion it is clear that strategic management is used to understand the performance of the businesses, the ways to create and maintain competitive advantage over other businesses in the industry. The strategic management plans of a business should ideally be valuable and unique and should be difficult to be adopted or substituted by the competitors. The main analysis is based on the strategic objectives and goals of the business and the internal and the external factors affecting the functioning of the business. In this report, the strategic management processes will be analysed and implementation of the strategic management process in the famous search giant business of Google Inc. will be discussed.This study outlines that  the strategic management plan starts from an evaluation of the vision and mission statements of the business and the strategic goals and objectives of the business. The vision of Google Inc. was to create a search engine that would be extremely ef ficient and capable of understanding anything in the world. The mission of the company is to create a database of all the information in the world and make them accessible for all the people throughout the globe. To achieve these, the company made their processes customer centric and aimed to make profit through value creation for the customers.  The business delivered a delightful user experience to build up a high level word of mouth promotion for the company.