The Influence of Music - 1881 Words

Introduction to Music GEN1621 Major Writing Assignment The Influence of Music Almaty, 2011 Music gives a soul to the universe, wings to the mind, flight to the imagination, and life to everything. (Plato, 428-348 BC ) Music is inseparable part of our everyday life; we can face it in every corner of our town, on TV commercial, films, radio etc. Music can be understood everywhere, even if you cannot speak the language of other countries, but you move, dance, sing and enjoy the music while listening to it. We may not understand the words of a musical selection but we do understand the beauty of songs. We cannot avoid it and we cannot disclaim that music has an impact on human’s behavior, mood and attitudes. Music can affect us in ways†¦show more content†¦So, the second question of the chart would be: How does music affect consumer behavior? It is a simple fact that most music of today is composed, distributed, sold and bought, performed and listened to for some commercial purposes. One of the main purposes is selling. Nowadays the main concept of this modern world is to make more money, as everybody knows; customers are the main source of the companies’ income, whether you mak e products, goods or service. Moreover, managers and marketers try to attract more consumers by using different tricks. One of them is to influence customers’ behavior by music and sounds. First of all, on an average day, the average person watches an hour and a half of the commercial television stations, of which fifteen minutes will be made up solely of advertisements. Approximately half of all advertisements will have music (Fellows, 1998, para.1). Good music can contribute to the effectiveness of an advertisement by making it more attractive. A good music engages the attention of an audience, evoke emotions and sometimes make audience to dance and sing. Music plays an important role in marketing business, by appealing customers through their emotions, as it was mentioned before. In this case, music should send messages about products’ brand name, shape, and even taste etc. For example, according to Michael Morrison (2009),Show MoreRelatedMusic Influences On The Mus ic1508 Words   |  7 PagesIntroduction Nowadays listening to music is a widespread phenomenon all over the world. People tend to listen to it on a daily basis wherever they are: in a public transport, gym, shop and etc. As well as bringing the relaxation effect, music can help to concentrate better while studying or working or even bring an inspiration. Moreover, according to scientists, our brain tends to react on our favourite music in the same way as it would react on some delicious food or a psychoactive drugRead MoreMusic And Its Influence On Music1590 Words   |  7 PagesIntroduction: Music is a very telling form of expression. 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It is a driving force that fuels society and can affect the emotions and thought processes of its listeners. The tones, rhythms, beats, and melodies of various musical genres has harvested Earth for years. From the Medieval Era to the Romantic Era and the 21th century, musical genres continue to evolve with time and leave everlasting impacts. Music possesses the ability to create a strong emotional and developmental influence on people, which in turn causes their