Sir Richard Branson

The purpose of this hot-madespaper is to describe the personality of Sir Richard Branson as well as applying the components of social intelligence and attribution. Sir Branson is the owner and Chief Executive Officer of the in the altogether set started in the 1970s. thoroughgoing(a) is genius of Great Britains most respected brands and consists of ventures in travel and tourism, leisure and pleasure, social and environsal, media and telecommunications, finance and m geniusy, health, and shopping. As a y erupth, Sir Branson was introduced to some factors which do contributed his adult personality.According to Nelson & Quick (2008), family, culture, education, and some other environmental forces shape personality. Sir Bransons personality was robustly castd by his family environment. His mother back up him and his sisters to campaign hard and oercome adversity by continually setting corporeal challenges amidst the siblings. These competitions surely enhanced Bran sons drive to compete and predominate in sporting activities. His entrepreneur success quarter be contributed to the too soon introduction of entrepreneurship by his mother and aunty Cl ar.Sir Bransons was influenced by a loving family which modeled traits such as group subject, cohesion, and support. During my childhood, children were taught to stay in a childs repose and speak only when spoken to. Branson was encouraged to speak as a child and his reliances were valued. This helped to build self-esteem and opine-so to communicate outside his social group. In my opinion, Bransons psychological fiber derived from the Type Theory P reachences and Descriptions is Extraversion, Intuition, Feeling, and Perceiving (ENFP). Nelson & Quick (2008) described a person who is categorised as ENFP to be Warmly enthusiastic and imaginative.See life as right of possibilities. Make connections between events and information very quickly, and confidently kick the bucket found on the pa tterns they see. Want a lot of affirmation from others, and promptly give appreciation and support. Spontaneous and flexible, of 10 rely on the strength to improvise and their verbal fluency. (p. 95) While reading Sir Bransons case, I illuminated the recognition that Branson is intelligent, creative, loyal, family oriented, friendly, and confident yet arrogant. My perceptual experience is strongly affected by my characteristics as the perceiver. I truly believe that anyone crapper be productive if he or she works hard.If an individual is propelning(a) hard and non obtaining the communicate level of success, he or she demand to flip the situation. Not needful the plan or approach, but the situation in which he or she is operating in (city, state, conjunction, community). The manner in which Branson organized his schedule to sanction for family time influences my opinion and I created the image of him as a family man. Although this is authorized it doesnt necessaril y confirm that Branson is a verit able-bodied family man. The situation that Branson is introduced to me has an enkindle affect on my erudition.I am reading an article full of positive factors about Branson. How could my perception be anything other than positive? This perception may be the same or totally antithetic had this been a face to face encounter. Three elements of the barriers to social perception be compound in my assessment. First, I hired selective perception by relating my prospect of family orientation to Branson. I narrowed my perception to the qualities which supported my viewpoint. Next, I created the perception that Branson is intelligent, because he is self-made. I have created a stereotype that all successful entrepreneurs must be intelligent.The article offered information that Bransons academic nature was terrible and he did not finish high school. I failed to submit this information because of his success. Lastly, the first impression error allowe d me to read the article and create the perception that this is the accredited Branson without any future research or consideration. Sir Branson mental process and success is due to internal attributions. He accepted his weaknesses and built on his strengths. The values instilled by his mother formed a sound asylum to build on. He is not focused on external attributions of things he has no control over.He continues to expand his empire by big(p) others opportunities to develop their ideas into business ventures that he supports (Nelson & Quick, 2008, p. 115). He uses his internal attributions to counter the startup problems and unforeseen battles which dont seem to bother him. Sir Branson is perceived to be a well-rounded person. His personality, which drives his success and current business ism, mirrors his childhood development. During his childhood, his opinion was valued and now he is open to the opinions and ideas of his advisory team.His mother and Aunt Clara were very e ntrepreneurial developing several different ways to make money and now Branson invites creativity and backs the red-hot business ventures of others. He accredited his sense of competition and now challenges industries which he feels be not avail the public. An individuals personality is strongly influenced by his or her environment as proven by Sir Richard Branson. References Nelson, D. L. , & Quick, J. C. (2008). organizational air Science, the real humanness, and you (6th Ed. ). Mason, OH South-Western.Sir Richard Branson duty assignment 4 Sir Richard Branson, Chairman, stark(a) base, Ltd. Case Study Mysherri Rhodes teacher Bess White mess 520 surviveing and Organization February 25, 2012 Describe Bransons leadinghip title in terms of the leadhip models addressed in Chapters 10 and 11 and pronounce the interchangeablely efficaciousness of that style in the U. S. today. Sir Richard Branson, founder and chairman of everlasting(a) stem Ltd. , has created a mu lti-billion dollar enterprise, which includes airlines, records, bridal wear, holidays, vodka, cars, savings bank accounts, mobile phones, cosmetics, condoms and gyms (Hellriegel & Slocum, 2011).The pure(a) Group is a sphericly recognized brand that has approximately 50,000 employees and earns much than $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Richard Branson is cognise to be one of the dandy(p)est entrepreneurs and with that consumers can expect more unique creations from Sir Richard Branson (Boje & Smith, 2012). In order for a business to acquire and assert such exponential growth, a familiarity must have an legal draw.According to Hellriegel & Slocum (2011), Branson is a genuine strategist who have in minds outside the stroke and he has achieved more nifty things despite some setbacks throughout the years. Branson tarrys future trends, inspiring following to understand and crush a new imaging of possibilities. He develops others to be attractions or better leading thats what makes him a transformational leader (Hellriegel & Slocum, 2011). Sir Richard Branson, has a philosophy that is centered on finding people with strong communication and teamwork skills that can be integrated into double-dyed(a) Group culture. erst the halal employees argon hired, Virgin Group continues the employees professional development, allowing the company to leaven existing employees. Bransons philosophy enables him to develop new leaders, which are able to foresee the companys future and twinge new visions. Hellriegel & Slocum (2011), as well as say that transformational leaders are gamble takers and welcome new opportunities. Sir Richard Branson states that it is inconceivable to run a business without taking risks, and he is no oddish to doing so (Hellriegel & Slocum, 2011).Branson in public admits to three tremendous setbacks a) the launch of a movable MP3 player (the Virgin Pulse) was crushed by the Apple iPod and lost over $20 one thousand million b) against top management advice, Branson held on to Virgins Megastore retail outlets outlying(prenominal) too long, costing the group financially when the megastores were in the end sold c) Branson created Virgin Cola as an attempt to enter the unify Kingdoms Coca-Cola territory, but Coca-Cola crushed that effort.The Virgin Group has experienced its fair dish out of failures but that has never stopped Branson from caseing for new opportunities. Because of these attributes, Branson is a great transformational leader and is a perfect fit in todays world. The world is constantly evolving from the old into the new, and this constant change creates the need for companies to set accordingly. Based on constant change a company must be able to adapt accordingly. Transformational lead is such a great asset to todays world because its leaders are true visionaries.For instance, to his colleagues Branson is known as Dr. Yes because he finds it hard to say no to new ideas and proposals. Being open to new ideas and proposals sets Virgin Groups unconnected from other companies because they are never xenophobic to try venture into new areas. Virgin Group prides itself on doing things in an ripe way season aspiring to allow for case services (Hellriegel & Slocum, 2011). Visionaries are key to the phylogeny of todays world and are important to the generations of the future.Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader. Transformational and transactional leadership are two of the most popular approaches to leading a businesses (Sadeghi & Pihie, 2012). Bransons express feelings sense of transformational leadership is great for Virgin Group but could be more effective when combined other leadership styles such as transactional leadership. Transactional leadership is considered a great second style to work in synergy with transformational leadership.Transaction al leadership focuses on the interaction and penury that occur between a leader and his or her followers (Sadeghi & Pihie, 2012). Bransons states, If you find people who are technical at motivating others and acquire the best out of people, they are the ones you want. in that respect are plenty of questionable experts, but not as many motivators of people (Hellriegel & Slocum, 2011 p 344). Bransons belief in motivating his employees demonstrates his belief in transactional leadership and is an indisputable method ensuring that Virgin Group uses the correct leadership path.Motivating employees is a great way to savant great leadership but here are some other components of transactional leadership that should be considered a) transactional leadership houses contingent rewards, which includes leaders setting mensurable goals to obtain that are clear and concise b) it exhibits agile management by monitoring work performance of employees and enforcing rules to prevent mistakes c) it emphasizes that oblige rules are not to be broken and unacceptable performance volition result in corrective actions (Hellriegel & Slocum, 2011).Determine how Branson would develop and lead a spheric team working on a major pouch (e. g. , position tourism) Americans have witnessed the around-the-clock development of the world for decades and Sir Richard Branson has been a part of American history. Branson has continued to kick upstairs the envelope year after year, and is familiar with the leadership styles that are necessary for leading a ball-shaped team working on a major project. Branson spoke out, stating that carbon electronegative the world is what is causing orbicular warming.As a result, Branson recently pledged to give as much as $3 billion over the next ten years to turnout global warming. The funding for the global warming project go forth be given from Bransons personal revenue from his airlines and raceway company (Hellriegell & Slocume, 2011). Brans ons states We must not be the generation trusty for irreversibly damaging the environment (Hellriegel & Slocum, 2011). In order for Branson to develop and lead a global team for global warming, he must use the core components associated with transformational leadership.According Hellriegel & Slocum (2011 p 330), the core components are individual consideration refer to the leaders to anticipate the followers postulate, perform as a mentor, and hark to the followers needs. Next, Branson needs to intellectually stimulate his team by encouraging them to think outside the box and to not be afraid to take a risk. Then there are inspirational motivations, which is a concept pertaining to leaders creating a vision for the employees to follow.Last but not least is idealized influence which refers to the leader acting in a magnetised way to perk up employees and inspire them (Kirkpartrick & Locke, 1996). Branson has stated on numerous make that he treats his employees like human beings , which allows him to anticipate his employees needs. Branson similarly feels that an entrepreneur will only keep abreast if he or she is surrounded by good people and are able to listen to their advice. Because Branson is open to advice he has innately displayed individual consideration.As a leader Branson has always provided attention to the employees needs for growth, encouraged individuals to embrace creativity, and placed an emphasis on innovation. Early in Bransons calling he developed a habit of actively reading emails from his employees. Once the email are read, he then responds to employees concerns and ideas personally. There has been instances where employees have presented innovative ideas for the companys future that Branson has implemented, which demonstrates an intellectual stimulant drug outcome and encourages this behavior in the future.As I stated above, Branson has a vision that involves improving global warming. Bransons plan to address the problem is by sett ing up a carbon war room to strategize cut down the carbon return of companies without damaging the companys profitability. Setting a vision and creating a plan is a great method for providing inspirational motives for individuals. Historically, Branson is well known for his ability to inspire his team, which results in an ideal work environment. Discuss how you can incorporate some of Bransons leadership qualities into your role at work or school.Sir Richard Branson is an extraordinary individual and worthy of businesses mimicking his leadership style. Bransons leadership styles includes, but are not limited to honing in on ones ability to become a true imaginative, taking risk, and providing lumber. Branson states that he listens to all new ideals and proposals but ultimately makes decisions based on his perception (Branson, 2012). One could practice becoming a visionary into their work or school environment by taking an in depth look at a new ideas or roposals and swear the ir intuition. Implementing an environment for visionaries allows individuals to remove forth ideas that other individuals may have clog visualizing. This method also encourages individuals to speak up and voice their opinions. The next quality that a leader must possess is risk taking. It is impossible for a business to run without taking risks. Virgin would not be the company it is today if risks had not been taken (Hellriegel & Slocum, 2011 p 344).In order for a four-in-hand to be successful there has to be some degree of risk taking and one could start by thinking out of the box (Hanna & Klein, 2011). This could take place by setting aside time for the team to meet, discuss, and implement new ideas that involve more risk. Another one of Bransons attributes for leadership is to provide quality service to his clientele. According to Hellriegel & Slocum (2011), Branson prides himself on his ability to provide quality services to consumers in areas where other companies may not.As a manager, one could maturate the bar through implementing higher standards for quality service. This could, as a result, plus the clientele and loyalty to the company. References Boje, D. , & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of tone Gates and Richard Branson. assimilation & Organization, 16(4), 307-331. doi10. 1080/14759551003769250 Branson, R. (2012). Sir Audcity. Inc, 34(9), 72-73. Hanna, J. , & Klein, D. S. (2011). Sir Richard Branson Great Brands, Virgin Brands, Branson Brands.Smart traffic orangeness County, 6(5), 10-11. Hellriegel, D. , & Slocum, J. W. , Jr. (2011). Organizational Behavior 13th ed. ). Mason, OH Cengage (Learning) Kirkpatrick, S. A. , & Locke, E. A. (1996). Direct and Indirect do of Three center Charismatic Leadership Components on Performance and Attitudes. diary Of Applied Psychology, 81(1), 36-51. Sadeghi, A. , & Pihie, Z. (2012). Transformational Leadership and Its Predictive Effects on Leaders hip Effectiveness. transnational Journal Of Business & Social Science, 3(7), 186-197.Sir Richard BransonAssignment 4 Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Mysherri Rhodes Instructor Bess White Bus 520 Leadership and Organization February 25, 2012 Describe Bransons leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U. S. today. Sir Richard Branson, founder and chairman of Virgin Group Ltd. , has created a multi-billion dollar enterprise, which includes airlines, records, bridal wear, holidays, vodka, cars, bank accounts, mobile phones, cosmetics, condoms and gyms (Hellriegel & Slocum, 2011).The Virgin Group is a globally recognized brand that has approximately 50,000 employees and earns more than $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Richard Branson is known to be one of the greatest entrepreneurs and with that consumers can expect more unique cr eations from Sir Richard Branson (Boje & Smith, 2012). In order for a business to acquire and maintain such exponential growth, a company must have an effective leader.According to Hellriegel & Slocum (2011), Branson is a genuine strategist who thinks outside the box and he has achieved many great things despite some setbacks throughout the years. Branson anticipates future trends, inspiring followers to understand and embrace a new vision of possibilities. He develops others to be leaders or better leaders thats what makes him a transformational leader (Hellriegel & Slocum, 2011). Sir Richard Branson, has a philosophy that is centered on finding people with strong communication and teamwork skills that can be integrated into Virgin Group culture.Once the proper employees are hired, Virgin Group continues the employees professional development, allowing the company to promote existing employees. Bransons philosophy enables him to develop new leaders, which are able to foresee the co mpanys future and embrace new visions. Hellriegel & Slocum (2011), also say that transformational leaders are risk takers and welcome new opportunities. Sir Richard Branson states that it is impossible to run a business without taking risks, and he is no stranger to doing so (Hellriegel & Slocum, 2011).Branson publicly admits to three tremendous setbacks a) the launch of a portable MP3 player (the Virgin Pulse) was crushed by the Apple iPod and lost over $20 million b) against top management advice, Branson held on to Virgins Megastore retail outlets far too long, costing the group financially when the megastores were finally sold c) Branson created Virgin Cola as an attempt to enter the United Kingdoms Coca-Cola territory, but Coca-Cola crushed that effort.The Virgin Group has experienced its fair share of failures but that has never stopped Branson from looking for new opportunities. Because of these attributes, Branson is a great transformational leader and is a perfect fit in to days world. The world is constantly evolving from the old into the new, and this constant change creates the need for companies to adapt accordingly. Based on constant change a company must be able to adapt accordingly. Transformational leadership is such a great asset to todays world because its leaders are true visionaries.For instance, to his colleagues Branson is known as Dr. Yes because he finds it hard to say no to new ideas and proposals. Being open to new ideas and proposals sets Virgin Groups apart from other companies because they are never afraid to try venture into new areas. Virgin Group prides itself on doing things in an innovative way while aspiring to provide quality services (Hellriegel & Slocum, 2011). Visionaries are key to the evolution of todays world and are important to the generations of the future.Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader. Transformational and transactional leader ship are two of the most popular approaches to leading a businesses (Sadeghi & Pihie, 2012). Bransons keen sense of transformational leadership is great for Virgin Group but could be more effective when combined other leadership styles such as transactional leadership. Transactional leadership is considered a great second style to work in synergy with transformational leadership.Transactional leadership focuses on the interaction and motivation that occur between a leader and his or her followers (Sadeghi & Pihie, 2012). Bransons states, If you find people who are good at motivating others and getting the best out of people, they are the ones you want. There are plenty of so-called experts, but not as many motivators of people (Hellriegel & Slocum, 2011 p 344). Bransons belief in motivating his employees demonstrates his belief in transactional leadership and is an incontestable method ensuring that Virgin Group uses the correct leadership path.Motivating employees is a great way to initiate great leadership but here are some other components of transactional leadership that should be considered a) transactional leadership provides contingent rewards, which includes leaders setting measurable goals to obtain that are clear and concise b) it exhibits active management by monitoring work performance of employees and enforcing rules to prevent mistakes c) it emphasizes that enforced rules are not to be broken and unacceptable performance will result in corrective actions (Hellriegel & Slocum, 2011).Determine how Branson would develop and lead a global team working on a major project (e. g. , space tourism) Americans have witnessed the continuous development of the world for decades and Sir Richard Branson has been a part of American history. Branson has continued to push the envelope year after year, and is familiar with the leadership styles that are necessary for leading a global team working on a major project. Branson spoke out, stating that carbon damaging t he world is what is causing global warming.As a result, Branson recently pledged to give as much as $3 billion over the next ten years to tackle global warming. The funding for the global warming project will be given from Bransons personal revenue from his airlines and rail company (Hellriegell & Slocume, 2011). Bransons states We must not be the generation responsible for irreversibly damaging the environment (Hellriegel & Slocum, 2011). In order for Branson to develop and lead a global team for global warming, he must use the core components associated with transformational leadership.According Hellriegel & Slocum (2011 p 330), the core components are individual consideration refer to the leaders to anticipate the followers needs, perform as a mentor, and listen to the followers needs. Next, Branson needs to intellectually stimulate his team by encouraging them to think outside the box and to not be afraid to take a risk. Then there are inspirational motivations, which is a conce pt pertaining to leaders creating a vision for the employees to follow.Last but not least is idealized influence which refers to the leader acting in a charismatic way to uplift employees and inspire them (Kirkpartrick & Locke, 1996). Branson has stated on numerous occasions that he treats his employees like human beings, which allows him to anticipate his employees needs. Branson also feels that an entrepreneur will only succeed if he or she is surrounded by good people and are able to listen to their advice. Because Branson is open to advice he has innately displayed individual consideration.As a leader Branson has always provided attention to the employees needs for growth, encouraged individuals to embrace creativity, and placed an emphasis on innovation. Early in Bransons career he developed a habit of actively reading emails from his employees. Once the email are read, he then responds to employees concerns and ideas personally. There has been instances where employees have pr esented innovative ideas for the companys future that Branson has implemented, which demonstrates an intellectual stimulation outcome and encourages this behavior in the future.As I stated above, Branson has a vision that involves improving global warming. Bransons plan to address the problem is by setting up a carbon war room to strategize reducing the carbon output of companies without damaging the companys profitability. Setting a vision and creating a plan is a great method for providing inspirational motives for individuals. Historically, Branson is well known for his ability to inspire his team, which results in an ideal work environment. Discuss how you can incorporate some of Bransons leadership qualities into your role at work or school.Sir Richard Branson is an extraordinary individual and worthy of businesses mimicking his leadership style. Bransons leadership styles includes, but are not limited to honing in on ones ability to become a true visionary, taking risk, and pr oviding quality. Branson states that he listens to all new ideals and proposals but ultimately makes decisions based on his intuition (Branson, 2012). One could practice becoming a visionary into their work or school environment by taking an in depth look at a new ideas or roposals and trusting their intuition. Implementing an environment for visionaries allows individuals to bring forth ideas that other individuals may have difficulty visualizing. This method also encourages individuals to speak up and voice their opinions. The next quality that a leader must possess is risk taking. It is impossible for a business to run without taking risks. Virgin would not be the company it is today if risks had not been taken (Hellriegel & Slocum, 2011 p 344).In order for a manager to be successful there has to be some degree of risk taking and one could start by thinking out of the box (Hanna & Klein, 2011). This could take place by setting aside time for the team to meet, discuss, and impleme nt new ideas that involve more risk. Another one of Bransons attributes for leadership is to provide quality service to his clientele. According to Hellriegel & Slocum (2011), Branson prides himself on his ability to provide quality services to consumers in areas where other companies may not.As a manager, one could raise the bar through implementing higher standards for quality service. This could, as a result, increase the clientele and loyalty to the company. References Boje, D. , & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi10. 1080/14759551003769250 Branson, R. (2012). Sir Audcity. Inc, 34(9), 72-73. Hanna, J. , & Klein, D. S. (2011). Sir Richard Branson Great Brands, Virgin Brands, Branson Brands.Smart Business Orange County, 6(5), 10-11. Hellriegel, D. , & Slocum, J. W. , Jr. (2011). Organizational Behavior 13th ed. ). Mason, OH Cengage (Learning) Kirkpatri ck, S. A. , & Locke, E. A. (1996). Direct and Indirect Effects of Three Core Charismatic Leadership Components on Performance and Attitudes. Journal Of Applied Psychology, 81(1), 36-51. Sadeghi, A. , & Pihie, Z. (2012). Transformational Leadership and Its Predictive Effects on Leadership Effectiveness. International Journal Of Business & Social Science, 3(7), 186-197.